The Mindset Advantage with Nir Eyal — How Beliefs Influence Our Focus, Decisions, and Performance

What we believe affects what we notice, the decisions we make, and what we think is possible.

Join us in Prague for a special evening with Nir Eyal, behavioral design expert and author of the New York Times bestseller Beyond Belief, as well as the international bestsellers Indistractable and Hooked.

In Hooked, Nir explored how products create habits. In Indistractable, he showed how we can take control of our attention. His latest book, Beyond Belief, looks at something even deeper: how hidden assumptions influence our behavior, performance, and potential.

During his keynote, Nir will share how we can identify the beliefs holding us back, question the stories we tell ourselves, and develop beliefs that help us move forward.

What you will learn

• How beliefs influence our actions and decisions
• Why limiting beliefs can feel like objective facts
• How to challenge assumptions that hold us back
• How attention, habits, and beliefs work together
• Practical ways to improve performance without relying only on motivation

Who is this for?

This event is for:

• Founders and entrepreneurs
• Business and team leaders
• Product, innovation, and technology professionals
• Creators and independent professionals
• People interested in behavioral science and personal development
• Anyone who wants to improve their focus, confidence, and performance

Event format

The evening will include:

• A keynote presentation from Nir Eyal
• A moderated conversation exploring the ideas behind his work
• Questions and answers with the audience
• Time to connect with Prague’s business, startup, and creative community