UX Tuesday (Brno): Why do we say one thing and do another?

Whether you’re a seasoned UX designer or someone without a UX title on your badge, you’re more than welcome to join us for another UX Meetup in Brno.

❓ Have you ever said that you will do something and then… you just didn’t?

This talk explores the behavioral and psychological mechanisms behind the gap between what people say and what they actually do — a challenge every UX professional faces.
We’ll examine the say–do gap through the lens of applied behavior analysis, offering a practical, evidence-based perspective on what drives behavior.

✨ You’ll leave with:

• A clearer sense of why this mismatch happens
• How to recognize it in your research
• What you can do to work with it

About Speaker:

Lucie is a psychologist and behavior analyst working as a UX researcher at Kentico. Her approach is shaped by:

• Experience with academic research
• Running her own practice designing behavioral change interventions
• Coaching grounded in Acceptance and Commitment Therapy
• Teaching neuropsychology and behavior sciences at UPOL

Agenda
17:30 – Doors open & networking
18:00 – Talk + Q&A
19:00 – Continued networking
20:00 – Farewell & LinkedIn exchange

Looking forward meeting you all!