Sustainable UX with Thorsten Jonas

Hi all Product tankers,

Time to kick off a new season. We are bringing a great speaker and founder of SUX Network - Thorsten Jonas. He is an expert on introducing sustainability to UX design. You can read more about him here. As always, there will be a time to network, hangout and chit chat.

Here is the abstract of the talk:

Over the last 20 years, we made a lot of impact by improving massively on building outstanding digital experiences for our users. But, how sustainable were and are the digital experiences we build?

We improve the convenience for our users, but we fail to balance it with the negative impacts on the surrounding ecosystems. We analyze, define and measure every little step of our users, but our tools fail to create transparency about all the other actors in the system.

Finding justice between convenience and negative impacts, between profit and greater good is one of the major challenges of these days.

UX with its important role in the whole product creation process has to play a significant role here. We need to change some of the core paradigms of UX and product design. And we need to make sustainability the new default in our product building processes.