How Products Drive Growth

ProductTank Prague
Details

How do you actually drive product growth?

This time at ProductTank Prague, we're bringing together product and growth leaders from different companies and industries to share real stories of user acquisition, activation, and monetization. Expect honest stories about experiments that worked, experiments that didn't, and what they learned. User acquisition up to revenue, self-service strategies, product-led growth to product-led sales.

The common thread? Growth doesn't happen in a silo. Product, marketing, and sales all influence the same customer journey — and understanding those connections is becoming an increasingly important part of building products.

Agenda

18:00 — Doors open & networking
18:30 — Welcome, Talks & discussion
20:00 — Networking, drinks & food
21:00 — End

Speakers
We have 3 confirmed speakers as of now:

Tomáš Gabík — Apify
Growth flywheel: how Product Advocacy drives expansion at Apify
A practical look at how Product Advocacy works expansion at Apify — the model, plus the real lessons from running it: metrics that mislead, outreach that doesn't read like AI, and where AI helps versus where it quietly costs us. Useful for Sales, Product Advocacy, Marketing, or anyone curious how growth expansion runs day to day.

Short Bio
Tomáš brings a rare combination of technical depth and customer-facing commercial experience. Before joining Apify, he worked his way from business analysis and solution engineering to Principal Sales Engineer at GoodData, translating complex technology into value customers could actually understand and buy. At Apify, he’s also been building with the product himself — making him a great person to talk about the space where product, customer needs, and revenue meet. (GoodData)

Anett Rolikova - Community lead at WeWork
Community ≠ Activity
We often measure community through activity: events attended, messages sent, members joined, engagement generated. But activity isn't the same as connection — and not everyone using your product is necessarily part of your community.

This talk explores how my understanding of community changed from thinking about channels and availability to thinking about relationships and experiences. I'll share a simple framework I now use: Connect → Curate → Create, and explore what community builders can do that AI and automation can't replace.

Because the real question isn't how much activity you created. It's what remains when you leave?

Short bio
Anett has spent 7+ years building and scaling communities around technology products, from developer communities and ambassador programs to ecosystems and events reaching thousands of people. Her perspective brings an important dimension to our growth conversation: acquisition and growth don't have to start with another paid channel — community itself can become a growth engine. She'll bring hands-on lessons from connecting products, developers, founders, partners, and communities rather than treating growth as a funnel owned by one team.

Lukáš Havlíček — Engineering Manager, Pipedrive
What Signup Experiments Taught Us About Friction
Everyone agrees signup friction kills conversion. Few agree on what friction is. Over the course of this year, Pipedrive ran 19 A/B tests on its signup flow. Some results confirmed the playbook, others broke it. In this talk you'll get practical examples of which signup elements are worth testing, how to design "no-harm" and fake-door tests, and why a winning signup test still has to prove itself further down the funnel.

Short bio
*Lukáš leads an engineering team at Pipedrive focused specifically on growth engineering and rapid experimentation. Before moving into engineering management, he was the tech lead of a cross-functional team experimenting with the new-customer journey, working alongside product, design, resear